About SW

Southern Wave is a women's boutique inspired by owner Monica Gallaher's love for the coast and its colorful fashions. 

Riders of our Wave best describe the boutique as boho meets tropical beauty. We offer products that are inspired by nature and embrace a coastal lifestyle for every adventure. 

How we started:

After moving to Nashville, TN, Monica found it difficult to find clothing and accessories that best fit her seaside style. With the experience of growing up in her parent's business, travels up & down the U.S. shorelines, and a desire to provide women with a picturesque closet – a perfect storm formed and Southern Wave was founded! In 2022, Monica and her husband relocated 15 minutes north of Nashville to Greenbrier, TN, where she opened the first Southern Wave storefront!

"Each morning we are greeted with a new beginning. A chance to spread love, embrace kindness, and do good in the places we call home," says Monica. "I believe fashion is a representation of your attitude and your spirit – so make it bright and contagious, spreading joy everywhere you go."